Beijing Auto Show: Participating in the local parts and components company


Although all previous auto parts and exhibitions were relatively deserted, it was somewhat uncomfortable that they had just come back from the crowded new pavilion and faced the vacant exhibition stands at the Grand Exhibition Hall, the neat dealers in the negotiation area and the listless exhibitors. “There are more people coming today than yesterday.” One exhibitor said that on the first day of operation, the entire parts pavilion could not see any customers all day long. However, many exhibitors are still very annoyed: “I took 30 documents with this exhibition, but I haven’t finished yet.” The exhibitors of a parts and components company could not help but complain.

Popular downturn <br> <br> few customers and major automobile companies exhibitors to showcase products, technologies, different brand image, local parts and components exhibitors to seek more market opportunities. Some companies that focus on exploring the aftermarket and overseas markets also have very detailed information on their participation. However, what made them most troublesome was that it was hard to see the shadow of customers in a few days.

This time, the Taiwan Pavilion organized by the Taiwan Trade Center is one of the larger exhibitors in the current part exhibition hall. The person in charge of the organization, Ms. Yan Liting, told reporters that the Taiwan Pavilion has been exhibiting for three consecutive years. This time, they organized 17 companies to participate in the exhibition. There are 26 booths. “Our enterprises generally reflect that this is too far away from the new pavilion. There are too few customers viewing the exhibition before, and companies do not get much. Some companies consider taking part in the Shanghai 'Frankfurt Fair' next year.” Yan Liting said that the car in Taiwan Parts companies are very much looking forward to finding business opportunities in the vast domestic automotive market, but the customer effect brought by the auto show is not ideal.

Yan Zhongjun of Regal Enterprises Co., Ltd. from Taiwan, Taiwan, said that their participation in this exhibition brought the company’s new technology in the field of car lamps: the structure of lamp color temperature changes, which is a way to meet the needs of drivers and pedestrians under various climatic conditions. Safety requirements of car color temperature lighting technology. He said that before the exhibition, the company had already had contact with domestic vehicle companies and hoped that through this show, more vehicle customers could understand the company's new technology.

Compared with Taiwanese companies that have not yet set up factories in the Mainland, some Taiwanese companies that set up factories in the Mainland and have customers in the early years seem to have occupied more favorable conditions, conditions and conditions. At the booth of Taiqi Technology (Suzhou) Co., Ltd., Sun Yilong, deputy general manager of the company, told reporters that they had received many new and old customers, especially some customers who entered the field of new energy vehicles, and were very interested in their testing equipment. .

Liaoning New Breeze's exhibitors believe that the ability of the exhibition to understand market information and increase exchanges with customers has been weakened. Exhibitors seem increasingly unnecessary for companies. However, foreign customers seem to be more interested in parts pavilions. Some smaller parts and components companies are obviously more concerned about sales in overseas markets. "We come every year, mainly in the hope that we can find some opportunities in overseas markets." At a light company booth in Changzhou, several young girls communicated with customers in a very skilful English. They told reporters that their companies will pass each year. Exhibitors get orders from overseas markets.

Some local auto parts companies refused to exhibit, but they did not want to miss the opportunity of the Beijing auto show. They chose to exhibit products and technologies to customers and media outside the exhibition hall. For example, domestic automotive electronics company Desai Xiwei held its new product launch conference in hotels outside the exhibition to introduce the latest products and technologies to the media and customers.

Deserted area to discuss new products, new technologies rare
<br> <br> booth at this year's vehicle, we can clearly feel the automotive powertrain, vehicle networking, upgrades, new energy, materials technology, automotive interior, configuration trend. However, this is still hard to manifest on the booth of local parts companies. For example, the turbo-charged technology that is hot in the auto show booth is not seen in the booths of local auto parts companies, and there are few other lightweight and environmentally-friendly products.

The local parts and components companies that entered the new exhibition this year are mainly Fast, Huayang and Hangsheng. Hangsheng brings its full range of automotive electronics products, including traditional in-vehicle infotainment systems, body control integrated systems, and new energy vehicle battery motor control systems, smart phone interconnection, vehicle networking systems, intelligent transportation systems, etc. Technology Products. The new product brought by Huayang is mainly a body center console simulator. This device is a combination of 10.1-inch screen car navigation, digital instrument panel, air conditioning controller, HUD (head up digital display), S1 super sound, driving recorder, TPMS, panoramic parking, car wireless charging and other products.

In the old exhibition hall, although several large parts and components companies such as Luoshi Group, Wanxiang Group, and Lingyun also participated in the exhibition, the highlights of the exhibits were not many, and most of the products were applied on the market. The exhibitors also stated that Mainly want to use the auto show platform to communicate with customers more opportunities.

The electrical and electronic pavilion is also the largest group of parts and components companies participating in the exhibition. However, the degree of homogeneity of the products of these exhibitors is very serious, and the products are mostly biased towards small component products, and there is not much novelty. In the case of local mass production of automatic transmission products, they have not seen too many related parts and components products from the booths of local component companies. There was no booth staff on the stand of Feile shares for a long time.

A few hours of visits came to a conclusion that the parts exhibition halls of the Beijing Auto Show had become a taste for many auto parts companies. It was a pity that food was tasteless and abandoned.


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